Robert G. Rose

CEO / Executive Producer at AIM Tell-A-Vision

Robert G. Rose is a television veteran whose career has included work in all aspects of TV including advertising sales, production, licensing, development and more. His focus is on developing business models that target underserved audiences and socially conscious media (Media That Matters).

Rose is perhaps best known as a pioneer in developing a viable business model targeted to the English language, U.S. born Latino marketplace. His introduction to the U.S. Latino market came when he moved to New York city and joined Univision Television Group, the nation’s largest Spanish-language TV network. While at Univision, Rose played a vital role in convincing many “general market" advertisers to effectively reach the growing and untapped U.S. Latino market.

Also while at Univision, Rose recognized the opportunity for advertisers to reach the “larger half” of the Latino market, U.S.-born American Latinos, via English-language television. Rose officially began Artist and Idea Management (AKA: AIM Tell-A-Vision or AIM TV) in 2000 to address this opportunity.

In 2001, Rose and company independently produced and distributed the first successful English-language, nationally syndicated show targeted to Latinos, Urban Latino TV which went on to win several awards. Later Rose teamed up with his Urban Latino TV producing partner, Renzo Devia to form AIM TV’s Maximas Productions continuing their mission to represent U.S. Latinos on mainstream television.

The award-winning duo produced a roster of shows and content under American Latino TV, LLC (ALTV) which included the weekly syndicated programs American Latino TV and LatiNation along with the American Latino Presents one hour specials which include The American Latino Awards, the only viewer voted, English language televises awards show for U.S. Latinos.

ALTV set the standard for culturally relevant television and pioneered the model of English-language TV for U.S. Latinos by attracting major affiliates in over 100 cities and dozens of national advertisers. ALTV helped open the door from which an entire business model of media and marketing dedicated to serving the fast growing and largely untapped U.S. born Latino market (American Latinos) emerged.

In early 2008, Rose’s ALTV was acquired by a subsidiary of Los Angeles based LATV Networks and the syndication business Rose founded (ALTV) was re-branded American Latino Syndication (ALS) in early 2009. In June 2009, Rose’s consulting agreement with American Latino Syndication came to an end and he began AIM TV Group’s Punk Outlaw Productions, a production banner focused on creating content combining his three passions: independent travel, socially conscious media and punk music. He also refocused his efforts on his company AIM TV, consulting various media companies and marketers and restarting his talent management division that Artist and Idea Management, Ltd.

Rose continues to serve as an outspoken industry spokesperson for fighting to change media stereotypes. In 2004, Rose founded what was to become Help! Change TV (www.HelpChangeTV.com), a grass roots advocacy campaign to convince Nielsen Media Research to update its ratings methodology for counting TV viewing to more fairly represent underserved audiences.

Rose has been a featured as a speaker and panelist at numerous industry conferences and has been extensively quoted and featured in the trade & consumer press including; The New York Times, TV Week, Broadcasting & Cable, The Toronto Globe Mail, CNBC, WWOR-My 9 & WNYW Fox 5 in New York City and many more. Rose is a member of numerous television and film trade organizations.